
Threading and laces
A real shoelace through reinforced felt eyelets, the same motion as tying a shoe.
100,000+ Customers
30 Day Money-Back

You hand over your phone to survive the car ride. This soft felt busy board buys you the same twenty minutes without the screen.
Zips, buckles, buttons, laces and snaps sit flat on felt pages, so there is always one more thing to open, pull and click shut.

Closed it is a soft felt case with two handles, 11 by 9 inches and about a pound, so it drops into a diaper bag next to the snacks.
Open it on a tray table or a restaurant table and it is ready. Nothing to charge, nothing to set up, nothing to hunt for under the seat.

The standard board is four activity pages. Unzip them and two children can take one each, so it stops being the thing they fight over.
It also travels lighter. Leave the pages they have outgrown at home and take the one they are working on.

Soft felt, fastenings that actually work and pages that come apart. That is the whole design.

A real shoelace through reinforced felt eyelets, the same motion as tying a shoe.

Working buckles, not printed ones. They open and close as many times as they want.

Felt hands that turn on the clock face, with a column of colored day tabs down the side of the page.

Interlocking felt gears that turn each other, so they see cause and effect with their own hands.
Car seats, tray tables, restaurant tables and waiting rooms. The common thread is a stretch of time that has to be filled.
“Twenty minutes of quiet in the back seat, and I did not have to hand over my phone.”
The school run and long drives“We took one page into the restaurant and left the rest in the car. Dinner went the whole way through.”
Sitting still at a table“No lights, no beeping, no batteries to replace at six in the morning.”
Quiet by designThere is nothing to charge, pair or download. Slip the felt tab off its button, lay the case open and the pages are already loaded with things to do.
When it is done, the pages fold back in, the tab buttons shut on the front and it carries by the handles.


Give it a couple of car rides and see whether the phone stays in your pocket.
If it is not right for you, contact support within 30 days of delivery and the team will arrange your refund. No questions asked.
Here is what people want to know before they order.
One to five years. Younger toddlers work the simple fastenings with you next to them, and from around eighteen months they start doing the zips and buckles on their own. It includes small parts, so play under three should be supervised.
Over 30 across the pages: zippers, buckles, shoelaces, buttons, snaps, a learning clock with movable hands, a calendar, shape sorting, gears and a velcro picture puzzle.
Yes. The standard board is four pages and they unzip out of the case, so two children can take one each, or you can travel with fewer. Zip them back in and the board is whole again.
Contact support within 30 days of delivery and the team will arrange your refund. No questions asked.
Most people come to it after handing over a phone one too many times.
“Kept her busy the entire flight to Orlando. I read my book for the first time in two years.”
Jessica M. · FloridaCustomer experience“He went for the buckles first and did not look up again until we were off the highway.”
Megan T. · OhioCustomer experience“Both of them get a page now, so the fighting over it stopped on day one.”
Danielle K. · ArizonaCustomer experience“It lives in the diaper bag. Restaurant, doctor waiting room, airport gate, it just comes out.”
Alicia R. · TexasCustomer experience“No lights and no sound was the whole reason I bought it, and that is exactly what we got.”
Nadia S. · New JerseyCustomer experience“She carries it to the car herself by the handles. It is hers and she knows it.”
Rachel & Tom B. · OregonCustomer experienceActivity count and page layout follow the standard four-page board. The felt is soft and non-toxic with reinforced stitching, and the board includes small parts, so play under three should be supervised.