“My dad opens a door every morning before work. He's already rigged up two of the lures for next season.”
Angler's daughter

24 Days of Advent Calendar Fishing Lures
Each morning in December, open one more compartment of the box and reveal another fishing lure for the tackle box, crankbaits, spoons, soft plastics and more, thoughtfully organized across all 24 days.
Every lure is built for trout and bass fishing, so the countdown doubles as a head start on next season's tackle box.
- 24 individually hidden daily lures
- A diverse mix of lure types in one box
- Built for trout and bass fishing

Built to Get a Bite
Every lure is designed to entice a catch, whether that's a cast off the dock or a full day out on the boat.
The advent calendar equips anglers with a versatile range of lure types, so there's the right tool for the water in front of them, no matter the environment.
- A versatile range of lure types
- Ready for any fishing scenario
- 24 lures to grow the tackle box

Premium Materials, Uncompromising Quality
Every lure is crafted from premium materials with super sharp hooks designed to withstand tough conditions.
Lifelike designs, 3D eyes and ultra-realistic fish patterns are built to deceive even the most wary fish.
- Double sharp hooks
- Realistic 3D eyes and lifelike texture
- Built to withstand tough conditions

24 Lures, One Christmas Countdown Box
Behind the calendar's 24 doors is a diverse collection of fishing lures, organized for the full countdown to Christmas.
Package size is 39.5 x 35 x 4 cm (15.5 x 13.7 x 1.5 in), built for freshwater and saltwater, trout and bass fishing.
- 24 hidden compartments, one lure a day
- Package: 39.5 x 35 x 4 cm / 15.5 x 13.7 x 1.5 in
- Freshwater and saltwater ready

For Fishermen, Fathers, Grandfathers and Boys Alike
This calendar is built for anglers of every skill level, from beginners to seasoned pros, and every stage of the season.
It's not just a practical addition to the tackle box, it's a source of festive excitement for the whole family, opened one door at a time.
- For anglers of every skill level
- A practical, gift-ready addition to the tackle box
- One new lure every day in December

What anglers are saying
Feedback from fishermen, fathers and grandfathers who found one under the tree.
“Didn't expect an advent calendar to actually be full of gear I'd use. Every lure so far has earned a spot in the tackle box.”
Weekend angler“Bought it for my grandson's first season. Twenty-four mornings of him running to open the next door.”
Grandparent
Give it a real 30 days.
Open a compartment each morning and see which lure becomes the one reached for first when the season opens.
If it is not a fit for the angler in your life, contact support within 30 days of delivery and the team will arrange your refund. No questions asked.
Frequently asked questions
Here is what shoppers want to know before they order.
What's actually inside the box?
24 individually hidden compartments, each holding a fishing lure from a diverse collection, crankbaits, spoons, soft plastics, frogs and shrimp jigs, thoughtfully organized across the full countdown.
How big is the calendar?
The box measures 39.5 x 35 x 4 cm (15.5 x 13.7 x 1.5 in), easy to store in a tackle box or under the tree.
Is it good for beginners, or only experienced anglers?
Both. The lures are built for every skill level, from someone casting a line for the first time to a seasoned angler who has fished for years.
Does it work for saltwater fishing too?
Yes. The lures are built for freshwater and saltwater, and designed for trout and bass fishing in any environment.
What if it's not right for us?
Contact support within 30 days of delivery and the team will arrange a refund, no questions asked.
Real tackle boxes, real countdowns.
Every angler's season looks a little different, the common thread is a door that gets opened first thing every morning of December.
“We open one door a night after dinner. My son already has his favorites picked out for opening day.”
Mike D. · MichiganVerified buyer“The hooks are sharper than half the lures already in my tackle box. Genuinely surprised for the price.”
Robert H. · WisconsinVerified buyer“Got it for my grandson's first season. He counts down the doors like it's a real Christmas calendar.”
Tommy S. · MinnesotaVerified buyer“Bought this for my husband and now I'm considering one for myself. The variety is bigger than I expected.”
Karen L. · TennesseeVerified buyer“We used it as a countdown to our lake trip. Every lure has already made it onto a rod.”
Dave and Pete O. · MontanaVerified buyer“Picked one up for my dad and one for my father-in-law. Both of them text me about which lure they opened that day.”
Susan R. · IdahoVerified buyer“Solid gift for a guy who says he 'doesn't need anything.' He's already planning his first trip of the season around it.”
Brian K. · MaineVerified buyerIndividual lure styles and colors are assigned across the 24 compartments as shown in the collection photos. For best results, open one compartment per day to keep the countdown intact for gifting.