
The message
Printed on the back in plain type, easy to read from a few steps behind you.
100,000+ Customers
30 Day Money-Back

When wearing this sweatshirt, you're showing others they matter, just like you. Be the good, you want to see in the world.
The message is printed across the back, in plain words anyone can read from a few steps away: Dear person behind me, the world is a better place with you in it. Love, the person in front of you.

You do not have to say a word. The sweatshirt says it for you.

A roomy hooded sweatshirt with a drawstring hood, ribbed cuffs and hem, and the message printed on the back. Made from soft cotton.
Our sizing runs small. The size guide already accounts for it: find the size you normally wear and order the size shown in the chart. No need to size up again on your own.

One message, printed where it counts, on a sweatshirt you would wear anyway.

Printed on the back in plain type, easy to read from a few steps behind you.

Soft cotton with a roomy, oversized cut. Warm without feeling heavy.

A full hood with drawstrings, ribbed cuffs and a ribbed hem.

White, Black, Grey, Beige, Hot Pink, Blue, Purple and Khaki. Same message on every one.
Anywhere someone walks behind you. That turns out to be most places.

“I wore it on the pier and a woman tapped my shoulder just to say thank you. I did not expect that from a sweatshirt.”
Walks and beach days
“The barista read the back out loud to the whole line. Everyone smiled. Best coffee run I have had in months.”
Coffee runs and errands
“I bought one for my daughter after a rough year. She lives in it now and says people are nicer to her when she wears it.”
Gifts that mean somethingThere is nothing to set up. Choose the colour you like, order the size from the chart, and put it on the next time you leave the house.
Then let the person behind you read it.


Wear it out once. The first stranger who smiles at you is usually all the convincing anyone needs.
If it is not right for you, you get your money back. Contact support within 30 days of delivery and the team will arrange your refund. No questions asked.
Here is what people want to know before they order.
The back reads: Dear person behind me, the world is a better place with you in it. Love, the person in front of you. Nothing is printed on the front.
It is a hooded sweatshirt: a full hood with drawstrings, ribbed cuffs and hem, and the message printed across the upper back.
Our sizing runs small. The size guide already accounts for it, so just find the size you normally wear and order the size shown in the "Order this size" column. No need to size up again on your own. Prefer a slim, fitted look? Order the size for your usual fit instead (one down from the chart).
Lay a hoodie you already own flat and measure its chest across the front, seam to seam. Match that number to the Chest column in the size guide under the buy button. Measurements are taken flat, laid out, allow plus or minus 2 cm.
Soft cotton, with a brushed inside, ribbed cuffs and hem, and a drawstring hood. Oversized cut.
The colour of the actual item may slightly differ from the images due to lighting. The eight colours are White, Black, Grey, Beige, Hot Pink, Blue, Purple and Khaki.
To keep the print sharp, wash it inside out on cold and dry low. Do not iron over the print.
Contact support within 30 days of delivery with your order details and the team will arrange your refund. No questions asked.
Different towns, different days. The common thread is someone reading the back and softening a little.
“A woman in the cereal aisle read my back and said she needed that today. I nearly cried in the supermarket.”
Emily R. · OhioCustomer experience“The barista read it out loud and the guy behind me said thanks. The black one with the white print is so easy to read.”
Danielle K. · TexasCustomer experience“I walk the dog in it every morning. Three separate neighbours have stopped to tell me they love it.”
Karen M. · FloridaCustomer experience“Got the hot pink one for school. My friends all want one now. It is so soft and the print has not faded after washing.”
Mia S. · ArizonaCustomer experience“Wore it through two airports. A stranger at the gate said it was the nicest thing he had read all week. Fits big, order the chart size.”
Jordan P. · GeorgiaCustomer experience“I am 56 and I wear the blue one to the market. The vendors call me the kindness lady now. It is warm and holds up.”
Linda H. · MichiganCustomer experience“Campus is a lonely place some days. People smile at me from behind now. The lilac is prettier in person.”
Sofia G. · CaliforniaCustomer experience“Bought matching khaki ones for me and my daughter. We wore them on the boardwalk and got stopped twice.”
Patricia W. · New JerseyCustomer experience“Ordered my usual size after reading the chart and it fits exactly how the photos look. Oversized but not sloppy.”
Rachel T. · ColoradoCustomer experience“My teenage son will not take his off. He says people at school are weirdly nice to him in it.”
Angela B. · IllinoisCustomer experience“The cotton is thicker than I expected for the price. Washed it four times, print still crisp.”
Megan L. · PennsylvaniaCustomer experience“Bought one for my sister going through chemo. She said a nurse read it and hugged her. That is worth more than ten dollars.”
Christine D. · WashingtonCustomer experience“I wear the white one to the gym. Someone on the treadmill behind me said it got her through the last mile.”
Brianna F. · NevadaCustomer experience“Runs small like the page says. I ordered the chart size and it is perfect. Hood is a good size too.”
Tom C. · OregonCustomer experience“I got the beige. It goes with everything and the message is easy to read even from across the car park.”
Hannah V. · VirginiaCustomer experience“A stranger on the bus took a photo of my back and said she was sending it to her mum. Made my whole week.”
Olivia N. · New YorkCustomer experience“Gave three as Christmas gifts. All three people wore them on Boxing Day. That never happens with gifts.”
Deborah S. · MinnesotaCustomer experience“Soft inside, roomy, and the print is straight and centred. Better than the one I paid double for last year.”
Kayla J. · TennesseeCustomer experience“I am a nurse and I wear it over my scrubs on the walk in. Patients' families read it in the lift. It helps.”
Grace E. · MassachusettsCustomer experience“Bought the purple for my daughter at college. She sent me a photo of a note someone left on her desk that just said thank you.”
Susan A. · MissouriCustomer experienceDue to very high demand please make sure all your information is correct before placing your order, as we may not be able to reply to your emails before the order has been shipped out. The colour of the actual item may slightly differ from the images due to lighting.